HOW IT WORKS:

"The Best" reduces the stiffness (elastic modulus) in the hair, this reduction or softening effect causes the hair to lose its natural curl and feel softer. The greater the concentration along with application of Juvexin, the softer or straighter the hair will become. Juvexin penetrates throughout the hair shaft delivering important conditioning and moisturizing benefits. This improves the softness and reduces friction enabling the hair to better withstand heat, helps make hair less prone to breakage and improves the lubricity of hair giving hair overall better manageability. On both wet and dry hair there is less entanglement during brushing, making the hair less prone to breakage and improving manageability.